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0% of FMCG items sold are counterfeit, according to FICCI CASCADE. “In the FMCG sector, 30% goods sold are fake and 80% consumers believe that they are using genuine products.
A 2015, FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities) study also demonstrated that the loss to government was near Rs 6,000 crore due to the knock offs market in the FMCG space alone.